Exploring The Role of the Alumni Association in Developing Educational Service Quality Through Social Responsibility (An Applied Study on Alumni of Lebanese Universities)

Abstract

This article examines the Alumni Association’s influence on the quality of educational services through the mediating effect of social responsibility in Lebanese universities. A quantitative method measured variables using a questionnaire-based survey. The scales were established under the Churchill paradigm to purify constructs and validate their structure through structural equation modeling (SEM). Data from 174 graduates were collected via convenience sampling. Principal Component Analysis (PCA) highlighted key elements for conceptual clarity. Cronbach’s alpha and the Kaiser-Meyer-Olkin (KMO) measure confirm acceptable reliability thresholds, supporting the scales’ internal consistency. Convergent validity analysis further strengthens these findings. Positive correlations exist among the three variables, particularly between social responsibility and educational service quality (r = 0.815, p < 0.01). SEM confirms the Alumni Association’s positive direct effect on educational service quality (β = 0.129, p < 0.01) and a stronger effect on social responsibility (β = 0.709, p < 0.001). Social responsibility significantly impacts educational service quality (β = 0.723, p < 0.001), confirming its role as a vital mediating variable. Alumni act as stakeholders, showing attachment, accountability, and engagement with their university, and serve as brand ambassadors, enhancing educational services through socially oriented initiatives.