Integration of Culture, Sports, and Tourism Drives Rural Revitalization—A Case Study of Rongjiang’s “Village Super League”

Abstract

The “Village Super League” (Rongjiang Harmonious and Beautiful Countryside Football Super League) in Rongjiang, Guizhou, combines Guizhou’s culture with rural tourism through a spontaneously organized football tournament by villagers, forming an integrated model of “sports IP + cultural empowerment + tourism monetization” and realizing the comprehensive revitalization of the countryside. Taking Rongjiang’s “Village Super League” as a case study, this paper systematically analyzes the internal strengths and weaknesses, as well as external opportunities and threats of the “Village Super League” in developing tourism using SWOT and PESTEL analysis. It interprets its driving effect on rural revitalization and provides experience and reference for the integrated development of culture, sports, and tourism to drive rural revitalization across the country.