A Study about Linguistic Landscape in Shaping City Image under the CIS Strategy of Internationally Important Ramsar Sites in Yunnan Province

Abstract

This study, guided by the City Identity System (CIS) strategic model, investigates the linguistic landscape (such as signage and public notices) of four international important wetlands (Ramsar Sites) in Yunnan Province (Lashihai, Dashanbao, Bitahai, Napahai). Taking Yunnan Province’s Ramsar Sites as examples, the current status of linguistic landscapes in ecological wetland areas is surveyed, and the role of ecological linguistic landscapes in enhancing the urban ecological image is explored. This paper also focuses on the phenomenon of multilingual linguistic landscape use. After identifying the problems in the linguistic landscapes of the aforementioned four wetlands, corresponding strategies and suggestions are proposed. This study seeks to promoting the standardized, multilingual, and multi-modal nature of linguistic landscapes in ecological areas, providing theoretical basis and practical evidences for the construction of Green and Beautiful Yunnan Strategy, and in a hope to better global understandings of China’s ecological civilization.