Narrative Strategies and Confidence Building of Chinese Traditional Culture in the Global Context—A Case Study of the Game Black Myth: Wukong

Abstract

Black Myth: Wukong, as a highly influential game, has garnered significant attention in the current era of increasingly frequent global cultural exchange. In terms of narrative strategies, the game employs transmedia storytelling, utilizing diverse media forms to expand cultural dissemination channels. It promotes a fusion of global and local narratives, skillfully integrating Chinese mythology into universal narrative structures, thereby preserving local cultural characteristics while resonating with international audiences. Through interactive storytelling, it allows players to deeply participate in the story’s development, enhancing the cultural experience. Black Myth: Wukong not only inspires domestic public recognition of traditional culture but also elevates the global influence of Chinese culture. It provides valuable insights for the international dissemination of traditional culture in aspects such as content creation, dissemination strategies, and talent development, effectively contributing to the construction of China’s cultural confidence. Focusing on this, this paper provides an in-depth analysis of the Chinese traditional culture embedded within it and its narrative strategies and confidence construction within the international context.