KPI Design Method for Performance Appraisal of Media Advertising Company Based on Entropy Value Method

Jiachen Gu


In order to optimize the performance appraisal system of the sales department of media advertising company, this paper takes company H as the research object, designs the KPI appraisal method for advertising sales personnel based on the current operation situation of the company, introduces the entropy value method to calculate the weight of each KPI index to ensure the objectivity and accuracy of the index, and provides reference for the scientific setting of the performance index of the sales department of media advertising company.

Full Text:




  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © SCHOLINK INC.  ISSN 2640-9852 (Print)  ISSN 2640-9860 (Online)