Studying JD’s Value Creation-Based Business Model

Zihan Li

Abstract


People’s spending patterns are changing due to the economy’s quick expansion, and one such change is the advent of e-commerce, which has drawn a lot of investors. This article uses JD as an example to study the fundamental elements of its business model and assess and evaluate it from the standpoint of value creation.

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DOI: https://doi.org/10.22158/ibes.v5n3p166

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