The Impact of Digital Transformation Strategy of Manufacturing Enterprises on Digital Innovation Performance

Abstract

The digital transformation of manufacturing enterprises is in full swing. In practice, they often face the problems of resource constraints, lack of digital capability and changing environment, which leads to the dilemma of digital transformation. This paper uses the exploratory case study method to construct the strategic construct of digital transformation of manufacturing enterprises: The process of transforming enterprise strategy by applying digital technology under the leadership of senior management is an all-around transformation of enterprise organizational structure, operating process, business model and value creation mode. Case studies define the core concepts of this paper and discover the direct role of digital transformation strategy on digital innovation performance, the mediating role of resource patchwork and the mediating role of digital empowerment. Based on the results of case analysis and existing literature and theories, the research hypothesis is proposed and verified by empirical research. The results show that: (1) digital transformation strategy positively affects digital product and service innovation, performance and digital process innovation performance; (2) Environmental dynamics positively moderates the relationship between digital transformation strategy and digital process innovation performance, but has no significant positive moderating effect on the relationship between digital transformation strategy and digital product and service innovation performance. (3) Resource patchwork plays a partial mediating role between digital transformation strategy and innovation performance of digital products and services.