Research on Competitive Strategy of Electric Company—Taking China Railway High-speed Railway Electric Equipment Co.

Abstract

China has introduced a series of supporting measures for the problem of high-speed railway equipment jam, which increases the pressure of market competition to a certain extent. In order to strengthen the market competition, China Railway Electric Equipment Company must develop a scientific competitive strategy to enhance the long-term development ability of the enterprise.

In this paper, China Railway Electric Equipment Company is selected as the research object, the competitive environment of the industry is analyzed based on the Porter five-force model, and then SWOT analysis is used to describe the advantages, disadvantages, opportunities and threats of the company, the SWOT matrix is constructed, and the differentiated competitive strategy of China Railway Electric Equipment Company is selected according to the above analysis results. Finally, China Railway Electric Equipment Company chooses differentiated competitive strategy, strengthen research and development and technical innovation, realize the differentiation of technical products; actively expand sales channels, distinguish direct sales channels and overseas sales channels; actively introduce quality service marketing, introduce and improve customer satisfaction survey system, and actively introduce quality service marketing.