The Business Plan of Streaming Media app SPREAD

Abstract

In order to explore whether the future development strategy proposed by the company is reasonable, this paper analyzes the stronger competitors around SPREAD’s competitive advantages and disadvantages, and the threats and challenges that it may face if it enters this market. Based on this, the paper first analyzes the potential threats in the early and future periods; then, it analyzes the monetary maximization and advertising presentation to ensure the potential profits provided through value creation; and then, it does a comprehensive data analysis in order to have a comprehensive understanding of the potential future competitors to ensure its competitive position and thus its market share. Finally, the potential expansion of SPREAD in China through a trading strategy provides room for future growth and ensures the longevity of the business. Hence, this report has highlighted how SPREAD can be implemented realistically and profitably through the effective analysis and application of a combination of different strategies throughout the business.