Vol 4, No 1 (2016)

Modern Management Science & Engineering, Vol.4, No.1,  2016

Table of Contents

Articles

Research in Perception and Impact of Advertising on the Consumers’ Market Behavior
Joanna Łodziana-Grabowska
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p1
Intellectual Property the Russian Professional Football as an Object of Management System in Virtual Space: Main Provisions of a Business Model
Gjusel Isaevna Gumerova, Elmira Shamilevna Shaimieva
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p20
Open Innovation in Human Resources and the Use of Crowdsourcing
Zeynep AyferBozat, Fahri Erenel
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p43
Challenges to Fire Safety Management in Multi-Storey Students’ Hostels
Kofi Agyekum, Joshua Ayarkwa, Peter Amoah
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p53
A Theoretical Framework on the Peculiarity of Doing Business in China—An Extensive Review on HBSP China Business Cases
Jiangning Zhao, Bin Zhang
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p62