Research on the Development Bottlenecks and Countermeasures of Ethnic Traditional Sports Tourism Industry in Gannan Western China Autonomous Prefecture

Abstract

Currently, with the gradual realization of the goals of China's rural revitalization strategy, the national traditional sports tourism industry has rapidly developed, becoming a new format driving the growth of the sports industry. Gannan Prefecture possesses abundant natural resources for sports tourism and unique cultural resources in sports tourism, indicating the potential value of developing the national traditional sports tourism industry. However, the development of this industry is constrained by seasonality, insufficient exploration and development, poor accessibility, inadequate supporting infrastructure and services, and a lack of skilled personnel. This paper proposes various reasonable measures to address the bottlenecks hindering the development of the national traditional sports tourism industry.