The Influence Mechanism of Internet Celebrity Phenomenon on Career Selection View of Generation Z in China--based on the Cultivation Theory

Abstract

With the continuous development of information technology, television, as a mainstream media is gradually being replaced by new media, and this new mainstream media is also subtly influencing the career views of ‘Generation Z’ in China. This paper uses the cultivation theory proposed by American scholar Gerbner to analyze how the ‘symbolic reality’ constructed by the Internet celebrity industry affects the construction of ‘subjective reality’ in individuals' minds, and provides a brief overview of the ‘objective reality’ of the Internet celebrity industry in China.