Research on the Implementation Path of Precise Ideological and Political Work in Colleges and Universities under the Background of Digital Transformation

Abstract

In the new era of accelerated digital transformation, cutting-edge technologies such as artificial intelligence, big data, and cloud computing are triggering profound changes in the field of education. These changes not only manifest in the modernization of teaching methods but also fundamentally reconstruct the knowledge dissemination system and learning behavior patterns. Currently, ideological and political education is at a historic development opportunity. With the concept of “precise ideological and political education” incorporated into the national education strategic layout, colleges and universities urgently need to build an intelligent ideological and political education system based on digital technology. The construction of this system requires focusing on solving three core issues: how to use digital profiling technology to accurately identify students’ ideological dynamics, how to establish personalized education plans based on intelligent algorithms, and how to enhance the participation and effectiveness of ideological and political education through digital platforms. Especially in the post-pandemic era, the new normal of online and offline integrated teaching poses new challenges to the traditional ideological and political work model. This requires educators to deeply understand the underlying logic of technology-enabled education and, through the construction of a “data-driven - precise policy-making - dynamic feedback” closed-loop system, effectively enhance the contemporaneity and appeal of ideological and political education.