Research of the External Communication of Zigong Dinosaur Lantern Festival from the Perspective of New Media

Abstract

This article devolves the current insufficient communication of Zigong Dinosaur Festival both domestically and internationally. It aims to propose several remedies from the perspective of new media to tackle it. It discusses the cultural communication effects and impacts and based on the current outcomes and strategies and explores how to optimize the communication and promotion of the Zigong Dinosaur Lantern Festival and puts forward practical strategies, offering new insights into the inherit of traditional culture.