Research on the Impact of Executives' Innovation Awareness Intensity on Corporate Innovation Efficiency

Abstract

In the process of high-speed corporate innovation, there is a situation where the number of innovations is pursued while the efficiency of innovation is ignored, and the characteristics of the senior management team will determine its strategic choices, and through its strategic choices, the performance of the enterprise is determined . Therefore, this paper uses the panel data of Shenzhen and Shanghai listed companies from 2010 to 2022 to test how the intensity of executives' innovation awareness affects innovation efficiency. The study found that the intensity of executives' innovation awareness has a positive impact on innovation efficiency, and has passed a series of robustness tests to further verify the reliability of the results; through heterogeneity analysis, it is found that the intensity of executives' innovation awareness in non-high-tech enterprises has a greater impact on innovation efficiency than that in high-tech enterprises, and the intensity of executives' innovation awareness in state-owned enterprises has a greater impact on innovation efficiency than non-state-owned enterprises. Based on the above conclusions, relevant suggestions are put forward, which provide a certain degree of guiding significance for the high-quality development of enterprises.