The Influence of Hollywood Film Culture on Global Film and Television Culture

Abstract

This paper explores the profound and multi-dimensional influence of Hollywood film culture on the global film and television landscape by analyzing its industrial production model, marketing operations, narrative logic, and value connotations. Hollywood’s influence is not a one-way cultural export, but a construction of a global cinematic power structure through industrial systems, visual technology, and ideological dissemination, which reshapes global film production, distribution, and viewing practices. It exerts its influence mainly through standardized narrative styles, industrialized production and distribution mechanisms, and homogenized aesthetic and technical norms, while embedding core American values such as individualism and heroism into global film culture and even forming cultural and aesthetic hegemony. However, Hollywood culture does not completely replace local cultures; instead, it generates cultural hybridity through interaction and negotiation with regional film cultures. This paper also argues that Hollywood’s homogenization trend poses challenges to the diversity of global film culture, and the protection of cultural diversity is crucial for the sustainable development of the global film ecosystem. The research adopts a theoretical analysis approach, drawing on the research results of scholars in film studies, cultural studies, and economics, and combines typical film cases to demonstrate the interaction between Hollywood film culture and global film and television culture.