Research on Experiential Translation and Design Strategies of Intangible Cultural Heritage Cultural and Creative Products from the Perspective of Immersive Communication

Abstract

The design of intangible cultural heritage cultural and creative products should not remain at the superficial transplantation of traditional symbols. Instead, it should transform the techniques, contexts, memories, and lifestyles embedded in intangible cultural heritage into product experiences that can be perceived, participated in, and disseminated. From the perspective of immersive communication, this paper analyzes the significance of its intervention in the design of intangible cultural heritage cultural and creative products. It proposes that the design transformation of intangible cultural heritage content can be achieved through the visual extraction of cultural symbols and the narrative translation of cultural contexts. On this basis, the paper puts forward design strategies from four aspects: multisensory coordination, interactive participation design, digital technology empowerment, and scenario-based communication construction. These strategies aim to promote the transformation of intangible cultural heritage cultural and creative products from commodities carrying cultural elements into media of cultural experience, thereby enhancing the contemporary expression and communication effectiveness of intangible cultural heritage.