Analysis of Beijing Consumers’ Brand Value and Experience on Smartphones

Abstract

With the rapid development of modern technology, smartphones have become an indispensable part of modern people’s lives. In the fierce market competition, the brand value and user experience of smartphones are important factors affecting consumers’ choices. In this regard, this paper takes Beijing consumers as the research object, discusses the perception of smartphone brand value and experience evaluation of Beijing consumers, and puts forward suggestions to improve consumers’ smartphone brand experience.