Vol 5, No 4 (2023)

International Business & Economics Studies Vol. 5, No. 4, 2023

Table of Contents

Articles

Study on the Effect of Agricultural Supply Chain Finance Empowering Agricultural and Rural Modernization
Jiatong Wang
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p1
Investigating the Impact of Neuromarketing on Consumer Purchase Intention (Case Study of Sports Goods Customers in Ardabil City)
Mehrdad Moharramzadeh, Abbas Naghizadeh Baghi, Farzad Nobakht, Akbar Mahdavi
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p12
On Supply-Side Inflation and Some Unconventional Indicators for Measuring Inflation
Vakhtang Charaia, Vladimer Papava
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p23
Evolutionary Game Analysis of Open Financing Models for Small and Medium-Sized Internet Education Enterprises
Qianqian Chen
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p36
Based on Multiple Linear Regression Analysis, this Study Aims to Explore the Impact of Live Streaming on Innovation Paths
Ran Wang
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p54
Factors that Affect the Adoption of Mobile Banking in Case Commercial Bank of Ethiopia, Gambella People’s National Regional State Branch, Gambella, Ethiopia
Chuol Jock Ruey, Nhial Biel Thot
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p63
The Impact of Government Subsidies on Enterprise Innovation Ability
Qunwen Huang
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p84
Cambodia’s Path to Prosperity: Assessing the Impact of China’s OBOR Initiative on Well-Being and Economic Growth
Zihang Wang
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p90
Research on the Comparison and Development of Matchmaking Services at Home and Abroad
Li Guizi, Lin Jianqun, Huang Chunhua
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p101
Research on Big Data Audit Application in Commercial Banks
Lu Hu
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p123
Analysis of Beijing Consumers’ Brand Value and Experience on Smartphones
Shiduan Li
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p131
Discussion on the Basic Problems of the Development of Macroeconomic Statistical Analysis
Caixia Du
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p137