Research on the Influence Mechanism of Customer Participation Intention Based on Corporate Crowdsourcing Technology

Abstract

This study investigates the influence mechanism of customer engagement intention in corporate crowdsourcing initiatives. Through a comprehensive literature review and empirical analysis, the research constructs a conceptual model of factors influencing customer participation intention and proposes corresponding managerial implications. The findings reveal that technical characteristics, task attributes, motivational factors, and trust elements significantly affect customer participation intention. Specifically, technical usability, task enjoyment, material incentives, and platform credibility emerge as primary drivers. The research outcomes provide both theoretical foundations and practical guidance for enterprises to optimize crowdsourcing platform design and enhance customer engagement effectiveness.