Vol 7, No 5 (2025)

International Business & Economics Studies Vol. 7, No. 5, 2025, Online Version First

Table of Contents

Articles

Enhancing Brand Visibility for Emerging Real Estate Firms through Instagram Marketing
Surjadeep Dutta, Shreya Ghosh, Agnideep Datta, Uma Padmini Ema
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p1
The Impact of Ownership Concentration on the Performance of Private Enterprises
Yining Zhang, Wenjie Wang
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p13
Research on Motivation and Effect of Continuous Equity Incentive of Jingfeng Mingyuan
Mengting Zhang
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p22
AI Technology in Corporate ESG Governance: Research on Application Scenarios, Value Creation, and Implementation Dilemmas
Shankai Ge, Juntai Shan
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p31
Financial Shared Service Center Construction in Retail Enterprises under Digital Transformation
Xin Dong
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p45
Research on the Comprehensive Governance Path of Financial Risk in Overseas Subsidiaries Based on the ESG Concept
Zhikun Wang
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p53
Emojis in Online Travel Reviews and Their Impact on Tourists’ Perceived Usefulness: The Case of Douyin (the Chinese version of TikTok)
Lin Tongxin, Wang Hui
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p78
Green Marketing and Social Media: A Contemporary Perspective
Dr. Surjadeep Dutta, Pritam Chowdhury
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p95
Study on Influencing Factors of Consumption and Development Strategies of Xi’an Cultural and Creative Products under the Background of Integration of Culture and Tourism: An Analysis Based on the Gen Z Group
Ke Mi
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p101