Enhancing Brand Visibility for Emerging Real Estate Firms through Instagram Marketing

Abstract

Social networking sites are critically important today as they concern transforming consumer perceptions about firms and their new and emerging industries. This research focuses on advertisement roles on Instagram in marketing new real estate businesses. Instagram gives an edge to real estate developers in showcasing their developments, branding, and engaging with potential consumers because of the visuals and the heavy online-participation culture of its users. The research focuses on notable tools of Instagram marketing such as reels, stories, influencer marketing, hashtag utilization, and targeted advertising, analyzing the effectiveness of these variables on promoting consumer awareness on the firm. The research analyzes the role of social media discourse, user engagement, and strategic content in establishing brand trust and loyalty among consumers toward real estate institutions. Drawing from research paradigms, relevant market models, and models of digital branding, the paper proposes a strategic framework for marketing real estate using Instagram. The study aims to address the gap of how social media can be harnessed to enable the growth of real estate businesses and offer action points for marketers, developers, and digital strategists.