Digital Reform of International Business Majors in the Context of the Digital Economy in Higher Education Institutions

Abstract

With the development of the digital economy, the global demand for international business professionals with digital skills is also increasing, which poses new requirements for the education of international business majors in higher education institutions. This paper summarizes the main models and existing problems of international business education in China at present. Taking the digital reform of the International Business major at Anhui University of Finance and Economics as an example, the new model of digital education is discussed from the perspectives of training objectives, practical teaching, and faculty team, and suggestions are put forward.