On the Chinese Narratives of the Foreign Blogger “YChina” on Bilibili

Abstract

With the advancement of technology and the popularity of new media, short videos have become increasingly prominent in the field of cultural communication. Bilibili, a platform known for encouraging high-quality video production and providing a highly interactive environment, is favored by young people. The “YChina” has gained significant influence on this platform due to its solid fan base and strong cultural communication capabilities. Therefore, this study selects 60 videos released by the “YChina” on Bilibili from January 9, 2023, to April 3, 2024, as research samples. We employ content analysis, case analysis, and other diverse research methods. Utilizing tools such as “Xinxiang Toolbox”, Converter App, and Python’s jieba and WorldCloud, it conducts word frequency analysis to explore the role of foreign bloggers in cultural communication from the “other” perspective and seeks new ways to tell Chinese stories well. The study finds that the “YChina” achieves high recognition and effectively enhances cultural communication through a rich variety of themes, relatively neutral emotional tendencies, diverse narrative subjects, multiple narrative methods, and mixed Chinese and English narrative languages, providing a reference for telling Chinese stories well.