Mobile Terminals and the Production Shift of Media Culture

Abstract

The evolution of the communication environment, cultural context, and industrial landscape has posed new challenges for media culture production. In response to the current chaos in mobile terminal-based media culture production—such as the homogenization of media products driven by capital control, the misguided orientation towards consumerist values, and the proliferation of aesthetic degradation manifested as an obsession with the grotesque—it is imperative to consider a production shift in media culture. This shift should focus on creating core values in media culture production, addressing the needs of diverse cultural groups, updating the discourse expression system, and guiding a return to Chinese cultural content production.