Research on the Mechanism of Overseas Promotion and Translation by Chinese Publishing Houses from the Perspective of Sponsor

Abstract

Translation activities are usually influenced by various factors. Lefevere mentioned in “Translation, Rewriting, and the Manipulation of Literary Reputation” that translation activities are influenced by ideology, aesthetics, and sponsors, among which sponsors have the greatest influence on the translation activities. Sponsors are further divided into ideological sponsors, economic sponsors, and social status sponsors. Through the study from the perspective of sponsors, it is discovered that the government plays an important role in the publicity and translation activities of publishing houses in China, providing economic and ideological sponsorship for their publicity and translation activities.