On Social Media Translation and Localization: Strategies and Challenges in Cross-Cultural Communication

Abstract

Social media plays an important role in today’s society, and its internationalization and localization are key to facilitating cross-cultural communication. This paper aims to explore translation and localization strategies on social media platforms, as well as challenges and solutions to successfully disseminate information in different cultural environments. Through literature review and case analysis, this paper analyzes the importance of social media translation and localization, and discusses the current challenges and coping strategies with a view to providing reference and inspiration for research and practice in related fields.