A SWOT Analysis and Development Strategies for Red Tourism in Xinjiang

Abstract

Red tourism is an important vehicle for carrying forward the revolutionary spirit and promoting patriotism in the new era. Xinjiang is culturally diverse and multiethnic, with rich red tourism resources embedded in its distinctive cultural landscape, conferring significant economic value and political significance. Using the SWOT analytical framework, this paper examines the current state of red tourism in Xinjiang, identifies its strengths and weaknesses, and proposes concrete pathways for improvement. The findings indicate that, despite Xinjiang’s unique red tourism resources, development and utilization remain insufficient. Optimization should focus on four areas: building a distinctive red tourism brand system, sharpening brand differentiation, improving supporting infrastructure, and strengthening regional collaboration.