The Construction of the Subjectivity of Chinese Culture in the Context of Generative Artificial Intelligence: Opportunities, Risks, and Responses

Abstract

The rapid development of technology is driving the continuous progress of artificial intelligence, with generative AI models like ChatGPT emerging as one of the most innovative and explosive technological forms of the 21st century. The application of this new technology in the cultural field is gradually revealing its enormous potential and value, offering new opportunities for the construction of Chinese cultural subjectivity. Its content generation helps break information monopolies, deepening and strengthening the construction of Chinese cultural subjectivity; its dissemination methods help break echo chambers, enhancing the effectiveness and warmth of cultural subjectivity construction; and its access routes are beneficial in bridging the information gap, expanding the breadth and accuracy of Chinese cultural subjectivity construction. However, the inherent characteristics of generative AI technology and its practical applications also pose various potential risks. Algorithmic bias can increase the difficulty of constructing Chinese cultural subjectivity, cultural hegemony can diminish the core influence of Chinese cultural subjectivity, and profit-driven motives can lead to an imbalance in the construction process. Therefore, it is crucial to actively explore appropriate ways to regulate these risks through optimizing algorithm design, strengthening value guidance, and improving institutional frameworks, so as to assist in the construction of modern Chinese civilization.