Fundamental Study on the Compositional Structure of Advertising

Mounir A. S.


In this article, we will go over the elements of advertising that are essential to any successful advertisement. We will delve deeper into each of them to determine how it contributes to the message's dissemination and the persuasive effect that advertising aims to achieve. Scientific studies on advertising theory, advertising definitions, etc. have been actively conducted for a long time in Belarus, Egypt, and the UK. However, studies on the structural characteristics of advertising texts have only recently been published. Despite the fact that the importance of these components has already been established, it is still important to know what they are and what characteristics they each have. So that we could get a sense of the key elements that marketing and communication experts take into account, we focus on a list that will help us get to know them and learn about their characteristics.

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