A Critical Analysis of Conceptual Metaphor in Inaugural Address by Joseph Biden

Abstract

Metaphors play a crucial role in political discourses. This study critically analyzes conceptual metaphors found in inaugural address by the US President Joseph Biden in 2021. It is found that Biden has employed different conceptual metaphors to simply complex political views, making them more relatable and understandable to the public. At the same time, the president tries to use the power of metaphors to influence public perception and political ideologies in achieving social goals, highlighting the significance of personal sacrifice and unity. The incorporation of metaphors in political speeches is not a mere rhetorical flourish but rather a deliberate strategic choice. Therefore, it is essential for audiences to critically evaluate the underlying meanings and biases the speech may carry.