Research on the Comparison and Development of Matchmaking Services at Home and Abroad

Li Guizi, Lin Jianqun, Huang Chunhua


This article summarizes the feasibility of using value co-creation theory to operate and manage the internet matchmaking industry by reviewing the matchmaking service models and characteristics of developed countries and regions abroad, and combining it with the current development status of internet matchmaking websites in China. This provides reference suggestions for the construction of services for Chinese internet matchmaking enterprises and has practical significance for the current development of internet matchmaking services in China.

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