Presentation and Translation of the Linguistic Landscape in the Sichuan Museum and the Spread of the Ba-Shu Culture from the Perspective of Cultural Communication

Bingxue Zhang


Linguistic landscape is a new perspective to study the spread of regional culture. The Sichuan museum is an important platform to spread the Ba-Shu culture, and the presentation and translation of the linguistic landscape in it carries a wealth of historical and cultural information, which is of great significance in promoting the inheritance and communication of the Ba-Shu culture.

Based on the theoretical framework of place semiotics, this study uses qualitative and quantitative methods to examine the linguistic landscape in the Sichuan museum. Meanwhile, aimed at promote the high-quality dissemination of Ba-Shu culture, this research also points out the problems in the construction and translation of linguistic landscapes in the Sichuan museum and put forward corresponding suggestions and strategies for improvement in the future.

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