Research on the Talent Training Mode of Business English Based on University-Industry Collaboration

Abstract

With the in-depth implementation of China’s free trade port construction, the demand for business English professionals is growing. However, graduates who only have language skills cannot meet the needs of enterprises, and the current business English talent training model needs to be updated. Meanwhile, there are some problems such as the outdated teaching content of business English and the weak teaching staff. This paper puts forward the discussion of the university- industry cooperation mode. First, it clarifies the professional orientation and enterprises’ needs. College teachers and enterprise tutors cooperate deeply, and then improve the teaching content, build a curriculum system integrating theory and practice. It puts forward four cooperation modules, which are research and innovation, technology transfer, providing expert consulting services, and product commercialization.