Cross-cultural Communication Barriers in Multinational Hotels from the Perspective of Chinese Culture

Abstract

The rapid development of globalization has led to the proliferation of multinational hotels worldwide, emerging like mushrooms after rain, becoming crucial platforms for cultural exchange among nations. However, the challenge of intercultural communication stands as a ubiquitous obstacle for these hotels in their global operations. Particularly within the context of Chinese culture, the challenges faced by multinational hotels in communication are notably intricate. These barriers manifest not only in linguistic disparities but also in incongruities in non-verbal communication and conflicts in cultural values. Through the unique perspective of Chinese culture, a deeper understanding of these communication barriers can be attained, enabling effective responses. This article delves into the primary intercultural communication challenges faced by multinational hotels in the Chinese market through theoretical analysis and practical case studies. It also proposes strategies for addressing these challenges, including fostering cultural sensitivity, enhancing language proficiency, managing multicultural teams, and raising awareness of non-verbal communication. It is hoped that through these discussions, valuable insights and guidance will be provided for the successful operation of multinational hotels in the Chinese market.