The Impact of Big Data on International Trade of Enterprises under the Background of Economic Globalization and Its Countermeasures

Abstract

As developed countries strengthen import environmental protection review due to the Paris Agreement, enterprises are facing challenges of data processing, security and privacy, and talent shortage. To this end, this paper puts forward some countermeasures, such as increasing investment in data processing, building a security system, training and introducing talents, and using big data to optimize expansion strategies, emphasizing that enterprises should use their advantages to overcome challenges, enhance competitiveness, achieve sustainable development and promote global economic prosperity.