Discussion on the Innovation Path of Entrepreneurship Mode of Small and Medium-sized Enterprises in the Context of Digital Economy

Abstract

Amid the rapid advancement of the digital economy, the widespread adoption of digital technologies such as big data, cloud computing, and artificial intelligence has profoundly transformed the entrepreneurial landscape and development dynamics of small and medium-sized enterprises (SMEs). These technologies provide SMEs with new opportunities to overcome resource constraints and drive innovative business models. This paper examines the core relationship between the digital economy and SME entrepreneurship, elucidates the empowering value of digital technologies for SMEs, and analyzes the operational challenges SMEs face in digital entrepreneurship. By integrating case studies and theoretical frameworks, the paper proposes targeted pathways for business model innovation. The findings aim to offer theoretical insights and practical guidance for SMEs to achieve efficient entrepreneurship and enhance core competitiveness in the digital economy, ultimately facilitating their high-quality entrepreneurial development.