The Evolution of Consumers’ Purchasing Behavior Characteristics and Marketing Enlightenment from the Perspective of Consumption Upgrade

Abstract

Against the backdrop of China’s sustained economic growth and continuous improvement of residents’ living standards, consumption upgrade has become an important trend driving the high-quality development of the consumer market. Consumption upgrade not only changes the consumption structure and demand level of residents, but also profoundly reshapes the characteristics and decision-making logic of consumers’ purchasing behavior. Based on the core connotation of consumption upgrade, this paper combs the driving factors of consumption upgrade and its impact on consumers’ purchasing behavior, analyzes the evolution characteristics of consumers’ purchasing behavior in the context of consumption upgrade, and puts forward targeted marketing enlightenment for enterprises, so as to provide theoretical reference and practical guidance for enterprises to adapt to the new consumption trend, optimize marketing strategies and enhance market competitiveness.