Challenges and Pathways for Rural Tourism Development in the Context of Rural Revitalization

Abstract

The economic benefits generated by rural tourism serve as a vital driver for regional economic development. In recent years, China has progressively established and refined tourism regulations to facilitate the development and preservation of rural tourism resources, thereby safeguarding the growth of the rural tourism economy. The Report to the 19th National Congress of the Communist Party of China emphasized the implementation of the Rural Revitalization Strategy, charting a course for the future of rural areas and creating unprecedented opportunities for the development of rural tourism. Under these circumstances, the advancement of rural tourism must adhere to the principles of environmental sustainability and green development, foster an environment conducive to urban-rural integration, leverage the advantages of digital technologies in the new era, and highlight distinctive regional features. By identifying effective development pathways amid existing challenges, rural tourism can thus become a significant force in driving rural revitalization.