Correlative Value of Stereotype in Cross-Cultural Communication

Abstract

Although stereotype has its own defects, it is indispensable in cross-cultural communication. Based on the analysis of the necessity of stereotype in cross-cultural communication, this paper points out that the inherent defects and the logical fallacy of stereotype are the important factors that cause the failure of cross-cultural communication. And communicators should take into account the relavance between stereotype and individual cross-cultural communication behaviors in the process of cross-cultural communication. On the basis of stereotype, cross-cultural communicators should have a good understanding of foreign cultures to make cross-cultural communication effective.