The Negative Influence of Digital Consumerism on the Values of Youth and Coping Strategies

Abstract

Digital consumerism is a new product that has evolved from consumerism in the digital space, and it is also an alienated form of consumption shaped under the manipulation of capital logic. Influenced by multiple factors such as "online media," "algorithmic domination," and "psychological manipulation," digital consumerism has contributed to the distortion of consumption content, exacerbated the misconduct of consumption subjects, and caused an imbalance in consumption rationality, thereby exerting a negative impact on the cultivation and shaping of young people's values .Digital consumerism undermines young people's value rationality through the "entertainmentization" of digital consumption, weakens their subjective consciousness through the "customization" of digital consumption, and solidifies their value perceptions through the "symbolization" of digital consumption. In response, it is necessary to regulate the orientation of digital consumption to shape young people's value rationality, supervise the orderly operation of algorithms to strengthen their subjective consciousness, and cultivate a healthy consumption psychology to construct their value perceptions. By doing so, we can effectively correct digital consumerism and promote the formation and development of correct values among young people.