Exploration of Business English Teaching Mode in Applied Undergraduate Colleges Based on OBE Concepts

Abstract

In the context of globalization, the demand for business English professionals is increasing, placing the application-oriented undergraduate institutions under the critical responsibility of cultivating business English graduates with practical abilities and professional competencies. However, the traditional teaching model tends to prioritize the impartation of linguistic knowledge, neglecting the cultivation of actual application skills, which fails to meet market demands. The Outcome-Based Education (OBE) philosophy, which is guided by learning outcomes and emphasizes the development of students' abilities, offers new insights for educational reform. This article reviews the current state of research on business English teaching models in application-oriented undergraduate institutions, highlighting the shortcomings of traditional models. Based on the OBE concept, this article explores the reconstruction of training objectives, the optimization of curriculum systems, the reform of teaching methods, and the improvement of evaluation systems as four core elements, and proposes implementation strategies involving strengthening top-level design, faculty development, school-enterprise cooperation, and information technology construction. These measures not only enhance the quality of education but also boost students' competitiveness in the workplace, providing valuable references for the reform of business English teaching models in application-oriented undergraduate institutions.