Research on the Problems and Solutions of Cross-Cultural Communication Teaching in College English under the Industry-Education Integration Model

Abstract

The rapid development of the economy and society has accelerated the process of world economic integration. With the increasingly frequent international exchanges, society has higher and higher requirements for the cross-cultural communication ability of talents. The cross-cultural communication teaching of college English under the industry-education integration model is a new English teaching mode that closely combines industrial demands with education and teaching. This model emphasizes taking industrial demands as the orientation and cultivating students' practical cross-cultural communication skills as the goal. The organic connection between the education chain, talent chain, and industrial chain is realized through methods such as school-enterprise cooperation and work-study integration. Under globalization, this teaching mode is significant for cultivating high-quality applied talents with an international perspective and cross-cultural communication ability.