A Case Study of Chinese Science Fiction “Remembrance of Earth’s Past” and China’s Book Publishing Industry

Abstract

This essay analyzes the economic characteristics and supply chain of China’s book publishing industry. Utilizing Michael Porter’s five forces model, it examines industry competitiveness, highlighting that the sector has transitioned into a highly competitive buyer's market. Through a case study of Cixin Liu’s science fiction trilogy Remembrance of Earth's Past, the discussion illustrates how creative products navigate the "nobody knows" principle and the ‘art for art’s sake’ property. The essay further explores how digitalization and social media have empowered audiences to transform from passive receivers into active producers, facilitating the global dissemination of the series. Ultimately, it evaluates the trilogy's business and cultural value under the "Go Out" policy, concluding that high-quality content and digital strategy are essential for international success.