Research on English Translation Strategies of Agricultural Products in Guangdong Province Under Communicative Translation Theory

Abstract

Against the backdrop of deepening cross-cultural communication within the Guangdong-Hong Kong-Macao Greater Bay Area, the quality of English translations of Guangdong’s agricultural products directly shapes their international communication influence and market competitiveness. Guided by Communicative Translation Theory, this paper targets prominent flaws prevailing in current English translations of agricultural products, namely semantic deviation, non-standard terminology and writing formats, insufficient cultural adaptation, and the absence of category identifiers. It puts forward optimized translation strategies including explicit rendering of generic terms, optimized free translation, cultural connotation compensation, and standardized transliteration. This research aims to achieve the delivery of accurate product information and ensure alignment with the cognitive conventions of target‑language audiences, so as to realize effective cross‑cultural communication. It is hoped that it can provide practical reference for the international promotion of distinctive agricultural products in Guangdong Province, and expands empirical studies concerning the English translation of agricultural products.