New Popular Arts and Literature and the Routine Popularization of Marxism in Industrial and Mining Enterprises in the Digital-Intelligent Era: Problems, Internal Fit, and Practical Pathways

Abstract

The routine popularization of Marxism in industrial and mining enterprises cannot rely only on meetings, documents, or classroom-style lectures. In the digital-intelligent era, front-line workers encounter information, culture, and social life through more fragmented, visual, and interactive channels, while enterprise production is increasingly shaped by big data, artificial intelligence, intelligent equipment, and digital management. Against this background, this article examines the practical weaknesses of Marxist communication in industrial and mining enterprises and explains why new popular arts and literature offer a suitable cultural carrier for routine theoretical communication. The analysis argues that new popular arts and literature are compatible with the people-centered orientation, practical character, accessible language, situated expression, and digital forms required by Marxism’s popularization at the industrial grassroots. On this basis, the article proposes four pathways: rebuilding a plain and industry-specific discourse system, cultivating communication spaces in front-line production and living scenes, mobilizing young industrial workers as active creators and communicators, and using digital-intelligent technologies to extend online and offline coverage. These pathways can help Marxist theory enter everyday industrial life more naturally and provide ideological support for grassroots ideological and political work, value guidance among enterprise employees, and the high-quality transformation of manufacturing.