Major Selection and Career Intentions under TCM Culture Entering Campuses—Evidence from a Questionnaire Survey

Abstract

Purpose: This study aims to explore the impact of exposure to traditional Chinese medicine culture in primary and secondary schools on college students' professional choice and career intention. Method: Adopt a combination of convenient sampling and online questionnaire survey. The data is collected through the "Questionnaire Star" platform. Results: College students generally have a positive attitude towards traditional Chinese medicine. Compared with students who have not been exposed to traditional Chinese medicine culture, students who have been exposed to traditional Chinese medicine culture are significantly more affected in terms of professional choice and career intention. Conclusion: Exposure to traditional Chinese medicine culture has a significant positive impact on the academic and career choices of college students. Therefore, it is recommended to strengthen the construction of traditional Chinese medicine culture on campus, improve the curriculum system of traditional Chinese medicine, expand the communication channels of traditional Chinese medicine education, and further deepen the integration of traditional Chinese medicine culture and primary and secondary education.